WEB DESIGN is the least scientific and the most subjective part of web marketing.
Studies show us that the typical viewer starts reading in the upper left corner and scans a webpage from left to right and from left top to left bottom. This page represents the most efficient layout for a simple webpage.
Embedded in the webpage code is information that the search engines use to categorize and rank your website. This is how they know what business you are in, where you are located, and other information used to "index" your site.
A thoughtful website design will anticipate your needs from Google, Bing, Yahoo, and Ask search engines. It will include the ability to measure the number of visitors to your site, where they came from, what search keywords they used to find you, and which of your pages they viewed. This information will allow you to fine tune your website over time to make it more productive. It will also allow you to measure the return from your web marketing budget.